Storytelling is a brilliant way to make your video more impactful overall. If you can make someone feel something, if you can make them relate to what you’re doing, your video is going to be more successful.” How to incorporate storytelling and emotion when you create video “People want to be told a story, they don’t want to just be told ‘buy my product’. Not only is it a powerful way to get you motivated to press record, but it also results in a better video Not having the right gear, not knowing the nuances of your camera, or other tech hang-ups can be overcome with one thing: knowing why you’re recording video content in the first place.Īndrew says working out your message and what you’re trying to communicate is “far more important than any piece of gear”. There might be a million reasons stopping you from first hitting record.
Getting over the hump of just getting started is one of the biggest hurdles you may ever face when you create video content.